<aside> 💡 Alert is an incredibly useful tool for businesses that want to track their key performance indicators (KPIs) and quickly take action based on the data they see.

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Setting alerts:

Setting alerts is done through the KPI view. Choose your KPI and Edit your Alert

Choose:

1- Condition: Above/below to track the increase or decrease of the KPI

The below condition can be used during an ongoing crisis to track whether there has been a decrease in trends on a specific KPI.

2- Check [the frequency of alert]

Alerts always have been checked every 2 hours. During this check, the algorithms makes 3 different time frequency comparions.

A. Hourly: Calculates the number of posts for the KPI in the last hour. Compares it to the hourly average of the last 24 hours. If it exceeds the specified threshold, an alarm will be generated.

B. Daily: Calculates the number of posts for the KPI in the last 24 hours. Compares it to the daily average of the last 7 days. If it exceeds the specified threshold, an alarm will be generated.

C. Weekly: Calculates the number of posts for the KPI in the last 7 days. Compares it to the weekly average of the last 4 weeks. If it exceeds the specified threshold, an alarm will be generated.

3- Specify the email recipient [up to 10 email recipients]

Key Information provided in alerts:

I1 / Percentage of change

Indicates the percentage of the difference between the old values and new values

Hourly: compare last hour with last 24H’s hourly average

Daily: compare last 24 hours with last 7 day’s average daily

Weekly: compare last 7 days (time of day) with the last 4 week’s weekly average

How to interpret this indicator?

In case of an increase, two scenarios can be interpreted:

• A slight increase above the average can often manifest itself in many times [some KPIs contain low hourly/daily rates up to 5 so a change to 12 can be reported as a 140% change]
• A start of crisis [we recommend not to consider the percent of change as the only indicator of a start of the crisis but also combined with Indicator I2)

I2 /Recent Trends:

Fig1: Trends chart

Indicates the volumetric change of data in the comparison window and the threshold set by the user.

How to interpret it?

This chart showcases 2 key insights:

2- Amplitude: How far the new value is from the threshold set by the user?

3- Speed of change: How fast is the increase or the decrease? [In Fig 1 the chart value is above the average threshold but it tends to decrease over time]

Edge Case study:

In this case, the KPI had an hourly increase over the threshold compared to the last hour but checking the graph this trend is not an anomaly or a crisis but it is more of a repetitive pattern in that hour.

I3/ Hot topics: Root cause understanding

Hot Topics provides information on the top topics associated with new data. It can be used to understand the primary reasons for changes in the data.

Edge case: If the data is not related or contains insufficient data, this part will indicate an error that no top topics were detected.

⛔ Indications

Alert cannot be triggered in these cases or can contain some empty indicators, cases are summarized in this table: